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My Story: From failure to financial freedom
I’ve made over $1.1 million online in my career, and half a million dollars of that – over $500,000 – has come from just one single digital product that I created one time and sold over and over again, all completely organically. This means my profit margins on that digital product were around 93-96%, minus the Stripe fees. This is absolutely incredible when you consider that I started out as a complete nobody online – no expertise, no special skills, no fame, and no paid ads or cold outreach.
My journey to this success was not an easy one. I first tried a clothing line called Claremont Clothing, which failed. I then dabbled in dropshipping, which also didn’t pan out. After those two failures, I decided to try building a B2B marketing agency, based on advice from various online gurus. However, I couldn’t land a client for 16 months, despite doing extensive cold outreach through calls, emails, and even Loom videos.
Finally, in September 2019, I landed my first real estate client through an inbound lead on LinkedIn. I then scaled my agency to $5.2K per month within 6 months by leveraging Upwork. Over the next year, I continued using Upwork and cold outreach to grow the agency, eventually hitting a multiple six-figure run rate.
The birth of my digital product – digital products to sell
It was during this time that I realized the true power of digital products. I had built up a small audience of around 5,900 subscribers on YouTube, and I started getting DMs from people asking if I had any courses or programs to offer. Seeing this demand, I decided to create my first digital product, called “Agency Transmutation”.
I initially sold the program for $497 to $997, with an average price of around $747. By selling it to approximately 780 members, I was able to generate over $534,100 in revenue from this single digital product. The key to its success was that I used a unique “hybrid system” that combined Upwork and a strategic cold email approach – a system I had developed and validated through my own agency.
What made my program so successful was that it solved a burning problem for agency owners who were struggling to land clients through traditional cold outreach methods. By offering a unique, proven system, I was able to create a “blue ocean offer” that set me apart from the competition.
Building and launching the digital product
Instead of spending months building the full program upfront, I followed the “minimal viable product” (MVP) approach. I started by selling the program as a live 4-week coaching program, with just a few slides and modules recorded. This allowed me to get feedback and validation from the market before investing significant time and resources into the full product.
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The initial program consisted of 4 one-hour Zoom calls, access to a Google Drive folder with resources, and a private Telegram group. I sold this for $250, then gradually increased the price to $500 and eventually $3,000 as I refined the program and got more testimonials.
In terms of the technical setup, I used a simple stack: Screenflow for screen recording, Google Drive for file storage, Teachable for the course platform ($97/month), and Clickfunnels for the website ($97/month). The total monthly expenses were around $215, with a one-time cost of $15 for a microphone.
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Driving traffic and generating sales
The key to my success was building an authentic audience on YouTube and Instagram. I never used any cold outreach or paid ads to sell the program – it was all organic, inbound traffic. By consistently providing value through my free content, I was able to establish trust and credibility with my audience.
When it came time to launch the program, I didn’t even have a sales page, digital products to sell or funnel set up initially. I simply offered it to my audience through Zoom calls and a calendar booking link in my YouTube description. Over time, I refined the process by creating a dedicated landing page and sales funnel, but the core of my strategy remained the same: building an engaged audience that knew, liked, and trusted me.
The power of digital leverage
The beauty of this digital product business model is the incredible leverage it provides. At times, I would be on vacation, and I would still see sales coming in automatically as people discovered my content, booked calls, and enrolled in the program. This passive income allowed me to achieve the ultimate entrepreneurial trifecta: financial freedom, time freedom, and location freedom.
Beyond the financial benefits, what I found most rewarding was the positive impact I was able to have on people’s lives. I received countless testimonials from students who were able to quit their jobs, support their families, and even reconnect with loved ones, all thanks to the knowledge and strategies they learned from my program.
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Your Turn: Identifying your unique niche and offer
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The key to creating successful digital products to sell is to identify your unique niche and offer a solution to a burning problem. This doesn’t have to be related to making money online – in fact, some of the most lucrative digital products solve problems in completely different niches.
Start by taking an inventory of your own skills, experiences, and areas of expertise. What have you achieved or overcome in your own life that you could help others with? Don’t underestimate the value of your personal journey – it’s often the most authentic and impactful basis for a digital product.
Next, look for opportunities to “synthesize” two or more of your skills or interests into a unique, “blue ocean” offer. For example, you could combine your expertise in AI and your skills in storytelling to create a program that helps people write better and faster using AI-powered tools.
Remember, the key is to focus on solving a real, tangible problem for your target audience, rather than just creating another “make money online” course or digital products to sell. By providing genuine value and transforming people’s lives, you’ll be well on your way to building a successful and fulfilling digital product business.
This article has been written off a YouTube video which can be found below, we do not own the story and it has only been listed here for general information only.
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